10 Lessons Learned From a Rebrand

Tearing down a brand you created and rebuilding is quite difficult

It’s hard to describe precisely the feeling of dismantling a brand you founded, but I imagine it’s a lot like gutting a house your family has called home for a decade. Every room is a memory. Every piece of furniture has a story to tell. And yet your family has outgrown the house; there’s no alternative but to knock some of it down. You keep the good foundation but build anew on top of it.