Yeah, That’s Probably an Ad: The Creative 100 Class of 2020

Two Rising Star Black creatives share how they're coping and forging ahead

rony castor and anthony o'neill
Rony Castor and Anthony O'Neill are among this year's Creative 100 honorees. Adweek/Trent Joaquin
Headshot of Ko Im

It’s that time of year, when Adweek honors the best of the agency, media and entertainment worlds with our annual list of the Creative 100.

On this week’s episode of Yeah, That’s Probably an Ad, co-hosts David Griner and Ko Im are joined by Rising Talent honorees Rony Castor and Anthony O’Neill from Goodby Silverstein & Partners. As associate creative directors at the agency, they put together the personal and powerful “Not a Gun” campaign. They’re also a part of GS&P Voices, a diversity and inclusion initiative at the agency.

They reveal how they’re coping and forging ahead amid the renewed Black Lives Matter protests, as well as what needs to be done in the face of uncomfortable conversations about social injustice.

The windows of Goodby Silverstein & Partners’ headquarters.

You can listen and subscribe to Yeah, That’s Probably an Ad via Apple Podcasts, Spotify or wherever you get your podcasts. You can also stream the full episode below:


@koimtv Ko Im is the community editor at Adweek and co-host of Adweek's podcast Yeah, That's Probably an Ad.