Wunderman Acquires Majority Stake in Marketing Technology Performance Company Emark

WPP global digital agency Wunderman has acquired a majority stake in marketing technology performance company Emark, strengthening the agency’s Salesforce practice.

“We have been following Emark’s stellar progress for the past three years and are delighted to have them join the Wunderman family,” Wunderman U.K. group CEO and global CTO Stephan Pretorius said in a statement. “With our clients’ growing demand for Salesforce’s data-driven customer engagement solutions, Emark brings highly specialized capabilities that are key to business growth. Like us, they’re true mar-tech geeks and fantastic entrepreneurs.”

“This is an exciting time for Emark. The combination of products, services and global scale we can deliver together with Wunderman is a leap forward,” added Emark CEO Eric Verhage. “We will continue to build on our multicloud Salesforce offering to create a powerhouse that brings the right capabilities to customers. We are honored to become part of this growing organization.”

Founded in 2000, Emark provides Salesforce Marketing Cloud, Commerce Cloud, Service Cloud, DMP and advertising technology including Facebook Advertising and Google Ads, to clients as a single, integrated solution.

Headquartered in Haarlem, Netherlands, Emark employs around 120 people and has additional offices in London, Barcelona and Poland. Emark’s client roster includes Marks & Spencer, ECCO shoes, Basic-Fit and Bugaboo.

The acquisition comes on the heels of Wunderman appointing Mel Edwards as its new global CEO, replacing Mark Read, earlier this month.

Back in March, Wunderman launched an onsite practice called Wunderman Inside and last month the agency acquired commerce experience agency Gorilla Group, which became part of Wunderman Commerce. In August, Wunderman also promoted Robyn Tombacher to the newly-created role of COO of North America.