WPP's Kantar Consolidates All Divisions Under Single Brand Name

The holding company is in the process of divesting up to 80% of its 100% stake in the firm


WPP’s Kantar, the data, insights and consulting giant, has announced that effective April 2, all services and offerings will be consolidated under the Kantar brand name. All other brands, including Kantar Millward Brown, Kantar Health, Kantar Consulting and Lightspeed Research, its digital data collection company, will be retired.

“It’s quite a natural step,” Kantar president Wayne Levings told Adweek, explaining that the firm has been working to consolidate its brands for the past several years.

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