WPP Wins Unilever's $3.3 Billion Media Review

Mindshare has retained the bulk of the company's global media services


Unilever’s $3.3 billion media account has been retained by WPP’s Mindshare with an expectation that there will be a growth in focus on ecommerce by the British multi-consumer goods producer.

The retention of the contract follows a six-month review and will see Mindshare continue to work across all markets including the U.S., the U.K. and Ireland, Netherlands and Belgium, Nordics, Italy, Eastern Europe, South Asia—including India, Pakistan, Bangladesh, Sri Lanka—plus Southeast Asia, including Indonesia, Philippines, Thailand, Vietnam and China (excluding Hong Kong and Taiwan).

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