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Two months after confirming its plans to merge Wunderman with J. Walter Thompson, WPP has officially released the new identity for Wunderman Thompson, a company produced by the union of history’s first creative agency and the firm that pioneered direct marketing.
The full brand identity, revealed to employees and the public today, includes a new website, logo and positioning statements drafted to define a business with roughly 20,000 employees in 200 locations across 90 markets.
Wunderman Thompson calls itself “a creative, data and technology agency” that specializes in “inspiring growth” for “ambitious brands.”
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