WPP to Cut 3,500 Jobs, Refocus on Creative and Data With No More Agency Mergers

CEO Mark Read lays out 'radical evolution' plan

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WPP is in the middle of a three-year turnaround plan. WPP

During today’s extended investor day conference, WPP CEO Mark Read positioned his business not as a formerly dominant network pivoting to retain its relevance, but as a “creative transformation company” best fit to serve a new kind of economy.

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@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.