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Following the announcement that it intends to merge VML Y&R and Wunderman Thompson to create VML next year, WPP will continue its $120 million (100 million pound) simplification drive within its media business GroupM it has revealed while announcing its third quarter figures, including a surprising 1.8% decline in revenue.
The decline in revenue has led the company to lower its growth expectations for the year to between 0.5-1.0% with the cautious spending trend it witnessed before summer, particularly across technology clients.
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