WPP CEO Mark Read Outlines the Potential for AI and Creator Economy Growth

The agency network revealed 2.9% organic growth during Q1

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Despite the lessening of spend by tech clients as well as macroeconomic frailties, WPP, which owns agencies such as Ogilvy, VMLY&R, MediaCom and Wunderman Thompson, reported organic growth of 2.9% in the first quarter, with revenue, before costs, of $4.32B. This was buoyed by the performance of its media business GroupM and growth in the influencer marketing and artificial intelligence spaces.

During the first quarter of 2023, the agency network picked up $1.5 billion of new business including deals with Ford (Social Media), Adobe (global media) Lloyds (CRM) Intercontinental Hotel & Resorts (global experience), Swissport (PR – Switzerland) and BackMarket (Media U.K./U.S.).

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