World's Last Blockbuster Crashes the Super Bowl With Apocalyptic Ad

The campaign, from indie agency Atlantic New York, skips TV for an analog debut

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Only two things on earth will survive the apocalypse: cockroaches and the World’s Last Blockbuster.

Bringing this cheeky theory to life, the brick-and-mortar video store in central Oregon has created a 30-second ad called “Until the Bitter End,” with a debut planned for Super Bowl Sunday.

But in keeping with the quirky personality the retro retailer has honed over the years, the media plan for the commercial is endearingly unconventional. In fact, it’s completely analog, skipping broadcast TV all together.

“Until the Bitter End” will premiere during the shop’s in-person Super Bowl watch party, after which it will be released exclusively on VHS.



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