Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Only two things on earth will survive the apocalypse: cockroaches and the World’s Last Blockbuster.
Bringing this cheeky theory to life, the brick-and-mortar video store in central Oregon has created a 30-second ad called “Until the Bitter End,” with a debut planned for Super Bowl Sunday.
But in keeping with the quirky personality the retro retailer has honed over the years, the media plan for the commercial is endearingly unconventional. In fact, it’s completely analog, skipping broadcast TV all together.
“Until the Bitter End” will premiere during the shop’s in-person Super Bowl watch party, after which it will be released exclusively on VHS.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in