W+K Portland Names JP Petty ECD to Help Brands Become Part of the Cultural Conversation

The former NY head of social joins Ana and Hermeti Balarin

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Wieden+Kennedy wants its work to mirror culture. And in a culture where the conversation often starts online—in social spaces stocked with consumers who may beg brands to weigh in—having in-tune leadership that understands how to react in the moment is critical.

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