With Whimsical Film, Lego Unveils Its First Global Brand Campaign in Decades

Toymaker celebrates the power of creativity

lego global campaign
Lego's "Rebuild the World" campaign was created by its in-house agency in partnership with BETC. Lego

Give a kid some Lego bricks, and chances are they’ll use their imagination to concoct a far-fetched creation like a firefighter using an elephant’s trunk to put out some flames.

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@Minda_Smiley minda.smiley@adweek.com Minda Smiley is deputy Agencies editor at Adweek.