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Brick and mortar once dominated the retail landscape during the holiday season, but 2017 marketing trends make it clear this is no longer the case. According to Adobe data, Cyber Monday 2017 generated $6.59 billion in revenue, making it the largest online sales day in history.
Americans who previously went to extremes like sleeping outside chain stores and inadvertently starring in viral Black Friday brawl videos are shopping online in ever greater numbers—and retail brands have been forced to adapt.