Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
Ongoing protests across the U.S. in response to police brutality against Black people caused many agencies, including those that specialize in experiential marketing, to speak out against racism on social media and donate to organizations in support of Black Lives Matter. But the current climate has also forced agencies to confront their lack of Black talent as well as their lack of action to improve internally, despite investments in diversity hiring.
Larger experiential shops with high-profile brand clients last week posted messages of solidarity, pledges to donate to specific organizations and began to pivot their social platforms to celebrate BIPOC (Black, Indigenous, People of Color) and queer people.