Why Bozoma Saint John Left Uber After One Year to Become CMO of Ari Emanuel's Endeavor

The marketing vet wants to change pop culture for good

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Longtime marketing veteran Bozoma Saint John, who will be speaking at next week’s Cannes Lions Festival of Creativity on the topic of taking risks, has made another big leap of her own by leaving a top job at Uber to become CMO of Endeavor.

In the role, she will oversee marketing efforts for the entirety of the holding group formed by entertainment executives Ari Emanuel and Patrick Whitesell in late 2017. Endeavor currently includes a wide range of entities from WME to The Miss Universe Organization, the Professional Bull Riders, the Ultimate Fighting Championship and Adweek’s 2016 U.S.



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