When a Grip Becomes a Director, You Get This Beautifully Lit Microbrewery Ad

The path to creative greatness is paved with beer

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Sometimes it pays to eavesdrop on conversations. In the case of Milwaukee director Josh Halverson, it led to a beautiful ad for a local microbrewery.

“For me, the life of all cinema starts with lighting—that drew me to the G&E (grip and electric) department,” he said. “I quickly learned to use working in G&E to study the ‘why’ behind everything. I’ve always made a point to [listen to] conversations between the director and DP (director of photography), trying to anticipate what they might do next.”

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