What Topgolf Is Looking for From Mediahub, Its New Media Agency of Record

The company models its marketing after car dealerships and franchise restaurants

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Topgolf Entertainment Group, which creates local hubs complete with restaurants, driving ranges and other activities, has named IPG’s Mediahub its new media agency of record following an internal review that began late last year and wrapped up this month. Prior to the review, Topgolf split its media investment between two smaller media agencies, which the brand declined to name.

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