Topgolf Tees Up New Leadership Trio Amid Rapid Growth

Sports entertainment company adds customer experience professionals to the C-suite

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Topgolf Entertainment Group just completed a merger with sports equipment manufacturer Callaway and has seven new locations planned to open within the coming year. It needed reinforcements.

And new players have arrived, starting at the top. Genifer Gray was named its chief operating officer of U.S. venues after spending three years as vp of operations. The company also hired former Coca-Cola North American marketing head Geoff Cottrill as CMO. Kristi Maynor, from the global leadership advisory firm Egon Zehnder, is taking on the role of chief people officer.

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