What the MediaMonks Bidding War Revealed About the Evolution of the Holding Company Model

Clients look to cut out the agency middleman

(L. to r.) CEO and Main Monk Victor Knaap and founding COO Wesley ter Haar. MediaMonks

Earlier this month, Martin Sorrell officially outbid his former holding company, WPP, to acquire digital production company MediaMonks for an estimated $350 million.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"agencies"}