What It Means for Advertisers as Accenture Ventures Further Into Agency Turf

WPP is the first to respond saying it won’t participate in the consultancy’s pitches anymore

Logos of Accenture and WPP.
It has yet to be seen if other agencies will follow WPP's lead. Illustration: Trent Joaquin; Sources: Accenture, WPP

In the famous story, the smaller, weaker David defeats the giant Goliath armed with just a slingshot and a few stones. But what happens when we freeze-frame on that scene and pan out to realize that Goliath himself is being stalked by a much bigger foe many times his size?

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Tom Denford is the chief executive officer, North America at ID Comms.