What It Means for Advertisers as Accenture Ventures Further Into Agency Turf
WPP is the first to respond saying it won’t participate in the consultancy’s pitches anymore
It has yet to be seen if other agencies will follow WPP's lead.
Illustration: Trent Joaquin; Sources: Accenture, WPP
In the famous story, the smaller, weaker David defeats the giant Goliath armed with just a slingshot and a few stones. But what happens when we freeze-frame on that scene and pan out to realize that Goliath himself is being stalked by a much bigger foe many times his size?
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