What Execs Want to See and Hear From Cannes Lions' Return

A group of industry leaders discuss what they hope will come out of the Festival of Creativity

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Over the years, Ascential-owned creative festival Cannes Lions has developed a reputation—perhaps undeservedly—as a party week for mostly senior advertising personnel to catch up, seek out new jobs and neck copious amounts of booze. I did say “perhaps undeservedly” but, with three years since the event last took place in person, this could be a real chance for a reset and a refocus on the opportunities the event brings to those who attend.

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