What Does Publicis Expect to Take From a 50% Leaner Presence at Cannes in 2019?

Last year's 'pause' informs the company's new approach

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

What a difference two years makes.

Publicis Groupe CEO Arthur Sadoun admittedly did not anticipate the dramatic reaction to 2017’s announcement that all his network’s agencies would be forbidden from entering their work into the following year’s Cannes Lions festival.

But the holding company clearly liked 2018’s results, which saw clients like P&G win big while submitting their own brands’ campaigns. And now, Publicis has effectively reset the way it approaches the festival with last year as a model—even though it will be investing its own money this time around.

“The fact that we decided not to spend money on Cannes has had a positive impact on what Cannes is today.”


Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in