Weber Shandwick Defends Its Michigan State Work Amid Reports of 'Spying' on Larry Nassar Victims

IPG PR firm calls assault victims 'the most important voices'


Following reports that Michigan State University paid IPG-owned PR firm Weber Shandwick more than half a million dollars over several months to track social media activity surrounding the case of USA Gymnastics national team doctor and convicted sexual predator Larry Nassar, the firm went on the defensive today, saying such claims don’t accurately represent the services it provided.

According to a statement from Weber Shandwick, the most important players in the story are Nassar’s victims, but part of its assignment did include monitoring the social media accounts of those women, their family members and all others commenting on the case.

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