We Didn’t Start the (Retail) Fire; Lessons from TV in 2020: Tuesday's First Things First

Plus, Twitter bids a funny farewell to 2020 in a new OOH campaign

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.