Vodafone Sends Global Media Account to Carat

Telecom continues to build up in-house buying capabilities

vodafone carat agency
The British telecom company conducted an "extensive" review process, according to a spokesman. Vodafone

British multinational telecommunications company Vodafone has selected Dentsu Aegis Network’s Carat as its global media buying and planning agency partner, following a review.

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.