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VMLY&R has hired Fred Saldanha as global CCO on the Colgate-Palmolive account.
Saldanha will lead creative out of VMLY&R’s New York office while working closely with Red Fuse Communications CEO Carl Hartman, reporting to VMLY&R global CCO Debbi Vandeven. He arrives at the agency from Arnold in Boston, where he has spent the last year and a half as executive creative director leading creative on accounts including Barclays, PUR and Kaplan University.
“Fred brings global insights and proven creative leadership to our Colgate-Palmolive business,” Vandeven said in a statement.
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