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VML has been awarded the brand strategy and creative AOR account in the U.S. for ice cream brand Breyers following a review run internally by the brand. The account was won by Wunderman Thompson New York, which will become VML after Jan. 1, 2024.
Breyers, a heritage ice cream brand started in 1866 in Philadelphia, stands out for its simplicity of ingredients and natural sourcing. It was the first major brand to pledge not to use dairy with artificial growth hormones as an ingredient.