VML Expands Its Advisory Practice to Help Clients Accelerate Change

Former Rockfish CEO Michael Stich will lead the expansion

New chief business officer Michael Stich.
Headshot of Erik Oster

VML is expanding its advisory practice with a variety of new offerings.

Among the practice’s expanded capabilities are proprietary market landscape analysis, long-term growth strategies, strategic alliances, marketing technology selection and enablement, and organizational fitness and change leadership.

Michael Stich will lead the expansion as chief business officer, focusing on helping senior clients accelerate organizational change, build up capabilities and leadership. Stich will be based out of VML Cincinnati and report to VML president Eric Campbell.

“For more than five years, VML’s advisory service has helped clients across a wide range of categories improve and transform their organizations,” Campbell said in a statement. “Because CMOs continue to turn to VML for these challenges, we have a unique opportunity to expand our advisory offerings to fully complement core VML services and help clients transform across the connected consumer experience.”

“Our most senior marketing clients are tasked with bigger jobs than ever before,” Stich added. “Today’s CMOs act as change agents for their entire organization, responsible not only for delivering a vision for sustainable growth, but also creating connected businesses by transforming enterprise IT and modernizing commerce and channel strategies.”

Stich became part of the VML executive leadership team when Rockfish Digital, for which he served as CEO, merged with VML last September. Prior to joining Rockfish Digital in 2010, he held strategic leadership roles at Bridge Worldwide and Texas Instruments.

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.