Unity Technologies, one of the world’s leading video game software companies, announced today that it named Media.Monks as its first media agency of record. Monks won the business after a competitive pitch that began in February. The brand and agency have already begun work together.
The software company is well known in the tech space, having most recently landed a multimillion deal to provide its digital twin technology to the U.S. government. Its other customers include Meta, which tapped Unity in 2016 to develop its Facebook gaming platform.
Unity is consolidating its media mix with the Martin Sorrell-backed agency.