Verb Agency Founders Want More Black Talent to Get a 'Seat at the Table'

Yadira Harrison and Shannon Simpson Jones want to see client and agency accountability

When industry veterans Yadira Harrison and Shannon Simpson Jones founded Verb, a brand consultancy/experiential agency hybrid, in 2018, they combined talents to offer clients expertise for mainstream and multicultural campaigns. In two years, the co-founders have overseen creative campaigns and activations for brands like Lyft, Netflix, CRWN magazine and Nielsen at Cannes Lions.