Verb Agency Founders Want More Black Talent to Get a ‘Seat at the Table’

Yadira Harrison and Shannon Simpson Jones want to see client and agency accountability

verb agency founders Yadira Harrison (left) and Shannon Simpson Jones — Yadira Harrison (left) and Shannon Simpson Jones founded Verb in 2018. Verb

June 12, 2020

When industry veterans Yadira Harrison and Shannon Simpson Jones founded Verb, a brand consultancy/experiential agency hybrid, in 2018, they combined talents to offer clients expertise for mainstream and multicultural campaigns. In two years, the co-founders have overseen creative campaigns and activations for brands like Lyft, Netflix, CRWN magazine and Nielsen at Cannes Lions.

Ian Zelaya

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.