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When industry veterans Yadira Harrison and Shannon Simpson Jones founded Verb, a brand consultancy/experiential agency hybrid, in 2018, they combined talents to offer clients expertise for mainstream and multicultural campaigns. In two years, the co-founders have overseen creative campaigns and activations for brands like Lyft, Netflix, CRWN magazine and Nielsen at Cannes Lions.
Before launching Verb, Harrison and Jones met while working at Civic Entertainment Group, where they were vice presidents overseeing the marketing agency’s Airbnb account.

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