Female-Driven Hybrid Consultancy/Agency Verb to Handle Nielsen Work at Cannes

Shannon Simpson Jones and Yadira Harrison come from Civic Entertainment Group

L to R: Yadira Harrison, Shannon Simpson Jones, founders of new consultancy/agency hybrid, Verb. Verb

The convergence between agencies and consultancies continues with a new hybrid shop. Industry veterans Yadira Harrison and Shannon Simpson Jones, who previously worked on the Airbnb account at Civic Entertainment Group, have launched agency/consultancy Verb.

@ErikDOster erik.oster@adweek.com Erik Oster is Adweek's senior writer covering Agencies.