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Unilever, which has taken repeated steps to combat increasing pressure on the consumer-products space, announced in its 2017 annual report last month that it had saved about 30 percent on agency fees after taking more of its ad work in-house and reducing the roles of its external agencies.
“In marketing, we are creating more of our own content in house while making existing assets go further,” the report read. “Our 17 U-Studios in 12 countries are creating content for brand teams faster and around 30 percent cheaper than external agencies.”
Unilever
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