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Uncommon Creative Studio has expanded its service offerings to include customer experience (CX) with the formation of a new division. To head it up, Uncommon hired former chief executive officer and founding partner of Lida Jonathan Goodman as director.
The new division will offer data-led CX while also being able to create digital products and services for clients.
Joining Goodman will be David Yates, formerly strategic managing partner for Next 15 Group, and Margaux Sloan, who was most recently client partner at M&C Saatchi.
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