Uncommon New York Hires Steve Zaroff as First Strategy Chief

Zaroff was previously at Johannes Leonardo

The appointment comes one year after Uncommon opened a New York office, following Havas acquiring a majority stake in the London-based agency in July 2023.

Zaroff adds to the creative firepower in New York, joining president Lindsay Cole, who came from Droga5, and chief creative officer Sam Shepherd, who brought experience from creative stalwarts including Mother New York, DDB New York, Deutsch, and Leo Burnett Chicago.

Despite only being formed one year ago, Uncommon Creative Studio New York grew its roster to 30 people and secured account wins including Harry’s, SiriusXM, and Vimeo.

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DavidCohen

David Cohen

David Cohen is the freelance editor at ADWEEK.