UK Media Agencies Sign Up for Carbon Reduction Charter

The IPA-led initiative provides a tool to calculate the carbon impact of client plans


In recent years, the advertising and media sector has begun to wake up to its own contribution to the impact it makes on the environment, with networks such as WPP and Havas, among others, outlining their pledges to becoming net zero.

Now, IPA, the U.K.’s agency membership body, has initiated a Media Charter that aims to help agencies calculate and reduce their carbon impact. It is estimated that the companies signed up to the charter account for $10 billion (7 billion pounds) worth of media billings annually.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in