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MullenLowe Group will continue to create public information campaigns around Covid-19 for the Cabinet Office as the virus remains a prevalent threat even after the dropping of most restrictions.
The IPG-owned agency worked on developing campaigns to provide messaging on preventing the spread of Covid-19 over the last year-and-a-half. It will now handle a second year of its initial one-year contract, which included a further extension of 12 months.
According to the Cabinet contract award notice that followed a procurement process, the value of the contract is set at a potential budget of $37.1
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