True-Crime Fanatic Michelle Nguyen Kills It in the Branding World

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Crime is a passion for Michelle Nguyen. The crimes that other people commit, that is. “Earlier this year, I actually went to a true-crime convention. It was the best thing ever,” she said.

Growing up in San Jose, Calif., Nguyen toyed with forensic art, but she went down a more traditional art-nerd trail instead, ending up in the agency biz. “A lot of Asian parents would rather have their children be doctors or lawyers,” she said.



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This story first appeared in the Jan. 7, 2019, issue of Adweek magazine. Click here to subscribe.