Trailer Park, Engine Sign 180LA Veteran to Lead Creative Department

William Gelner spent over a decade with the Omnicom network

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Engine’s content marketing-focused full-service creative agency Trailer Park has a new creative leader.

The agency hired William Gelner as CCO, a new role for the agency. In the position, Gelner will drive Trailer Park’s creative vision across its client roster, while providing creative leadership for the larger Engine Content division under which Trailer Park operates. He will report to Trailer Park and Engine Content CEO Zihla Salinas, who arrived from Doner in March.

“William is an incredible talent who has a long and impressive track record of successfully building award-winning agencies and growing client business,” said Salinas in a statement.

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