TikTok Turns Its Content Creators Into Brand Advisers Through Deal With IPG Mediabrands

Creator Collective connects clients with the platform's top talent

A screen on a smartphone shows the TikTok app in the app store
Quarterly Creator Camps will bring together TikTok creators and IPG Mediabrands clients. Lorenzo Di Cola/NurPhoto via Getty Images

TikTok will partner with IPG Mediabrands to offer the agency network more direct access to creative talent on the platform.

@stephenlepitak stephen.lepitak@adweek.com Stephen is Adweek's UK Bureau Chief.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"agencies"}