TikTok Turns Its Content Creators Into Brand Advisers Through Deal With IPG Mediabrands

Creator Collective connects clients with the platform's top talent

A screen on a smartphone shows the TikTok app in the app store
Quarterly Creator Camps will bring together TikTok creators and IPG Mediabrands clients. Lorenzo Di Cola/NurPhoto via Getty Images

TikTok will partner with IPG Mediabrands to offer the agency network more direct access to creative talent on the platform.

@stephenlepitak stephen.lepitak@adweek.com Stephen is Adweek's UK Bureau Chief.