This Spanish Confectionery Brand Is Documenting the Devastation Caused By the Palm Oil Industry

Trapa is using a campaign from FCB&FiRe to raise awareness

FCB/FiRe for confectionary brand Trapa documents the deforestation by the palm oil industry in Borneo. FCB/FiRe

The short documentary opens with the heartbreaking viral video, filmed by the International Animal Rescue, of an orangutan desperately, and unsuccessfully, trying to fight off an excavator for the palm oil industry as it tears down his home.

@kitten_mouse Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.