This Musical Agency Leverages Data and Taste to Find the Perfect Bands for Brands

Nue Agency has worked with Sour Patch Kids and Virgin Mega

CEO Jesse Kirshbaum (l.) and president Alex Kirshbaum Triangleflash

One surefire way to ensure a successful partnership between a brand and a musical artist is by embedding the latter into the creative process. That’s something Nue Agency learned through its seven years managing and working closely with musicians.

This story first appeared in the May 21, 2018, issue of Adweek magazine. Click here to subscribe.
@ktjrichards Katie Richards is a staff writer for Adweek.