This Musical Agency Leverages Data and Taste to Find the Perfect Bands for Brands

Nue Agency has worked with Sour Patch Kids and Virgin Mega

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One surefire way to ensure a successful partnership between a brand and a musical artist is by embedding the latter into the creative process. That’s something Nue Agency learned through its seven years managing and working closely with musicians.

The agency started as a talent representation house in 2007 before pivoting to a creative music agency in 2014, but the team never lost its penchant for listening to both the brand and artist’s needs and ideas.



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This story first appeared in the May 21, 2018, issue of Adweek magazine. Click here to subscribe.