This Milk Carton Design Is Almost as Clever as It Is Adorable

Russian design agency Depot used each side as a unified creative canvas

Russian design agency Depot created a new way for its client to stand out on the dairy shelf. Bryansk Dairy Plant / Depot

Advertising is great, but if you’re marketing a CPG product, the first thing you need to get right is packaging. In the hyper-crowded market of a grocery store, packaging and use of shelf space often make the difference between success and failure.

@saramayspary Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.