This Creative Shop Thinks It Has the Formula to Perfect Experiential

NA Collective knows how to make a scene

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If social media ceased to exist, experiential marketing would, too. That’s according to experiential-focused NA Collective, a New York indie agency described as half production studio, half creative shop. “I’ve been doing experiential my entire career, so it’s really cool to see how social media changed the game for it,” said Chiara Adin, NA founding partner, CCO.

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This story first appeared in the March 12, 2018, issue of Adweek magazine. Click here to subscribe.