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More than 116,000 families in the Toronto area currently struggle with poverty, which also affects one in seven individuals across Canada, according to the Canadian government.
To shed light on these statistics, agency Taxi Toronto and the United Way have launched a campaign that uses augmented reality to imagine how large of a skyscraper the city would need to house those 116,000 families.
Taxi partnered with technology company Array of Stars to create an AR app that puts the building, called “The #Unignorable Tower,” directly into the Toronto skyline.