This AR App Imagines the Skyscraper Needed to House Toronto’s 116,000 At-Risk Families

Taxi and United Way help visualize the extent of poverty

Taxi partnered with United Way to create an AR skyscraper as part of the Toronto skyline. Norm Li

More than 116,000 families in the Toronto area currently struggle with poverty, which also affects one in seven individuals across Canada, according to the Canadian government. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.