This AR App Imagines the Skyscraper Needed to House Toronto’s 116,000 At-Risk Families

Taxi and United Way help visualize the extent of poverty

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


More than 116,000 families in the Toronto area currently struggle with poverty, which also affects one in seven individuals across Canada, according to the Canadian government.

To shed light on these statistics, agency Taxi Toronto and the United Way have launched a campaign that uses augmented reality to imagine how large of a skyscraper the city would need to house those 116,000 families.

Taxi partnered with technology company Array of Stars to create an AR app that puts the building, called “The #Unignorable Tower,” directly into the Toronto skyline.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in