This Agency Thinks Advertisers Should Put Their Money Where Their Ears Are

Ad Results Media has amassed 35% of the podcast ad market share

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Every podcast fanatic’s favorite host probably reads an ad for Sleep Number, MVMT Watches or Harry’s at least once per episode—and that’s because of Ad Results Media, which claims to be the world’s largest podcast advertising agency based on IAB industry revenue estimates.

Born out of a merger between Ad Results Advertising and Brown Bear Digital in September 2016, Ad Results Media has nearly 100 staffers. Podcasts represent the fastest-growing segment of the agency’s business—which also includes radio, streaming audio, and YouTube Endorsement advertising—and it claims to have amassed

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This story first appeared in the Feb. 19, 2018, issue of Adweek magazine. Click here to subscribe.