Life in Quarantine

This Agency Created Fundi, a Platform That Helps Creators Make Money From Livestreams

Fitness instructors, musicians and the like can use it to earn tips from viewers

An illustration of people hosting livestreams — Fundi combines Twitch and Stripe's capabilities to make it easier for people to pay for livestreamed content.Fundi

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

When quarantine began, Chris Neff, executive director of creative technology and innovation at The Community, noticed his mother-in-law taking Zumba classes on Instagram Live.

He wondered how these instructors were being paid for their work and discovered that, oftentimes, they weren’t. Instructors can ask for payment via external apps such as Venmo, but there’s no way for viewers to directly pay through Instagram Live itself.

“I found there was no solution in place to actually pay any individual that wanted to livestream,” Neff said.