This Academic Turned Ad Exec Uses Behavioral Economics to Find Marketing Solutions

Marsha Lindsay uses consumer psychology to fuel her work

Hosted by AMA Marketing Hall of Fame inductee Antonio Lucio, the Adweek Home / Work podcast breaks down the good, bad, ugly and extraordinary of balancing life and work. Tune in.

Following a post-grad stint working in marketing for Madison Square Garden in the ’80s, Marsha Lindsay returned to her home state to start a master’s degree at the University of Wisconsin-Madison, where she had a consumer psychology fellowship. There, she found that her research on purchase behavior was a powerful tool when it came to her freelance client work.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the September 10, 2018, issue of Adweek magazine. Click here to subscribe.