This Academic Turned Ad Exec Uses Behavioral Economics to Find Marketing Solutions

Marsha Lindsay uses consumer psychology to fuel her work

Following a post-grad stint working in marketing for Madison Square Garden in the ’80s, Marsha Lindsay returned to her home state to start a master’s degree at the University of Wisconsin-Madison, where she had a consumer psychology fellowship. There, she found that her research on purchase behavior was a powerful tool when it came to her freelance client work. When she received her master’s, she decided not to go forward with a Ph.D. program and her originally intended career path as a college professor. Instead, in 1978, she launched her own agency, now called Lindsay, Stone & Briggs (LSB), with offices in Madison, Wis., and Minneapolis.

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This story first appeared in the September 10, 2018, issue of Adweek magazine. Click here to subscribe.