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The metaverse has become such a hot topic in marketing, that you’d be forgiven for thinking some brands need to step away from the bandwagon. Recently, a bank in Thailand satirized marketers’ fixation with the virtual worlds by shooting an entire commercial in one.
Aiming to reach a younger and blockchain-savvy generation, Thai bank First Choice enlisted ad agency Leo Burnett Thailand to make a campaign set in the metaverse. But the idea slowly unravels over the course of the ad.
“Metaverrrrrr”
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