These Painfully Accurate Spotify Ads Want You to Get Back to Raging, Not Just Aging

Brilliant U.K. campaign celebrates the contrasts of being Gen X

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Generation X has been hiding in plain sight for years now. Today’s culture war is typically divided into two camps: fist-shaking Boomers who hate socialism but love Medicare, and millennials staring alongside Gen Z into a future that somehow promises to be both unaffordable and apocalyptic.

We Gen Xers, however, are just kind of stuck in the middle—born too late to enjoy the best stuff, but likely to die too early to endure the worst stuff.

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