These Painfully Accurate Spotify Ads Want You to Get Back to Raging, Not Just Aging

Brilliant U.K. campaign celebrates the contrasts of being Gen X

Spotify hopes to rekindle nostalgia for the heady days of the '80s. Spotify

Generation X has been hiding in plain sight for years now. Today’s culture war is typically divided into two camps: fist-shaking Boomers who hate socialism but love Medicare, and millennials staring alongside Gen Z into a future that somehow promises to be both unaffordable and apocalyptic.

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."