The Year of Living Fearlessly: How the McCann Machine Roared Back in 2017

Get to know Adweek's U.S. Agency of the Year all over again

She arrived in downtown Manhattan in the middle of the night on an unusually warm Monday in March. Her 250-pound, 50-inch bronze frame was small enough to escape the gaze of most oblivious passersby, but she quickly became larger than life. And nearly every recap of this historic, tempestuous year will inevitably include her image. 

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This story first appeared in the Dec. 4, 2017, issue of Adweek magazine. Click here to subscribe.